#1 Amazon Best Seller in Two Categories

The tree on the cover has stood for centuries. Bent by every storm. Broken by none.

Jay Setchell's heart has stopped three times. He has come through more than 70 surgeries, paralysis, and a lifetime of reasons to stay down. The Strength Within You is the record of what carried him back every time, written for the fight you are in right now.

Foreword by Mark Panciera, CEO Emeritus of The Pacific Institute

#1 Best Seller
The Strength Within You
It's Always Too Soon to Quit!
Jay Setchell
3
Clinical Deaths Survived
70+
Surgeries and Counting
55+
Years of Perseverance
#1
Amazon Best Seller, Two Categories
The Story

He was told more than once that he would never move again. He kept moving.

The story begins on a working farm in LaSalle County, Illinois, on land Jay's ancestors settled in 1844. By five he was gathering eggs before school. By seven his father had co-signed a bank loan in his name so the boy would learn what responsibility weighs. Those roots held through everything that came next.

The Marine Corps at nineteen. Sergeant in seventeen months. Then a night in 1969 when Jay was rushing an injured teammate to medical help and drove into an unlit truck in total darkness. His heart stopped on the table. Doctors stepped away. He came back anyway, through a coma and more than eight months in traction, and that was only the first time.

A drunk driver took his heart the second time. A broken neck on Independence Day 1981 paralyzed him from the shoulders down at 31. Between and after those days came the businesses built from hospital beds, the sales teams led on crutches and leg braces, the U.S. patent, the children and grandchildren, the faith that held, and the ten two-letter words he has repeated for a lifetime.

The Strength Within You is that whole record: the farm, the Corps, the deaths, the recoveries, and the plain, transferable lessons each one surrendered. Jay dictated it over a full year. Readers finish it asking one question about their own fight: if he kept going through that, what is actually stopping me?

"IF IT IS TO BE, IT IS UP TO ME."

The ten words at the center of the book

"How is this man still alive?"

John Passadino, Lens of Hopefulness, after reading the book before their interview

The bent tree on the cover was Jay's choice: roots that run deep, a trunk shaped by every storm it ever faced, and still standing after centuries.

The whole book, in one image

Inside the Book

The lessons the storms surrendered

Each chapter of Jay's life gave up something transferable. These are the ones readers carry out of the book and into their own Monday morning.

From the farm

Preparation is love

A farm rewards the work you did months before the harvest. Jay learned at seven, with his name on a bank loan, that readiness is built long before it is needed.

From the Corps

Commit to every cause

Seventeen months to sergeant. The discipline of the Marine Corps became the operating system for every business, recovery, and family season that followed.

From the hospital bed

Five feet a day

Progress that looks laughable to everyone else is still progress. Jay rebuilt his life in five-foot increments, and the book shows how small distances compound into impossible ones.

From the setbacks

Own the outcome

IF IT IS TO BE, IT IS UP TO ME. Relationships and community are vital, and still nobody else can take your steps for you. The book hands responsibility back as a gift.

From the faith

Believe past the evidence

Faith, hope, and prayer run through every chapter. Jay writes about believing when every chart, cast, and prognosis argued the other way.

From all of it

It's always too soon to quit

The through-line of the whole book, and the sentence audiences repeat back to Jay months after they hear him. It reads differently once you know what it cost him to earn it.

The Foreword

Vouched for by a man who has spent his career studying what makes people persevere

Mark Panciera

CEO Emeritus of The Pacific Institute wrote the foreword to The Strength Within You. The Pacific Institute has spent decades teaching the cognitive frameworks behind human performance. Mark chose to put his name at the front of Jay's story.

Put It in Their Hands

Some books are bought for yourself. This one gets bought for other people.

Readers order a copy, finish it, and then order more for the people fighting battles of their own. Email [email protected] to arrange copies for your group.

For your team

Leaders give it to teams facing a hard season, a turnaround, or a standard worth rising to. The lessons land without a single slide.

For your unit or post

A Marine's story, told with the humor and directness veterans recognize. Chapters written by a man whose recovery ran through a Naval Hospital.

For your congregation or class

Faith carries the book from the first chapter to the last. Small groups, youth groups, and classrooms read it as living proof of perseverance.

Jay Setchell, author of The Strength Within You
About the Author

Jay Setchell

Marine Corps veteran. Serial entrepreneur. Co-inventor of U.S. Patent #10,646,932. Farm kid from LaSalle County, Illinois. Author, in his mid 70s, of a #1 Amazon best seller, because people told him for fifty years to write the book and it was finally time.

Today Jay speaks to corporate teams, veterans' organizations, schools, faith communities, and healthcare audiences, in person or remote, and takes any question anyone wants to ask. Ask him why. He will tell you: don't ask why. Ask why not.

Invite Jay to Speak
Questions

Answered before you ask

Paperback and Kindle, both on Amazon. The buttons on this page take you straight to each edition.

Leaders building resilient teams. Veterans and their families. People of faith walking through hard seasons. Anyone in a fight they did not choose. Jay wrote it for the reader who needs proof that the next five feet are possible.

Mark Panciera, CEO Emeritus of The Pacific Institute.

Yes. Email [email protected] with your quantity and Jay's team will help you arrange the order.

Yes. Corporate teams, veterans' organizations, schools, churches, and healthcare audiences, in person or remote. Every session includes his favorite part: an open Q&A. Email [email protected] to start the conversation.

Your Move

Whatever you are facing, it's always too soon to quit.

Read the story of a man who proved it three times over. Then hand it to someone who needs it more than you did.